000 - 2023 Winter Catalogue - book.indb

Branding Solutions Branding Our dedication to high quality and ever-expanding branding solutions guarantee that we have the right solution for your brand. No matter the product, we can brand it. Branded clothing is an effective way of increasing your brand awareness, whether it’s your staff at an office, conference, or event. Here are a few of the most popular branding types for Apparel & Workwear: • Embroidery • Screen print • Heat press Branding Options Each product has a suggested branding method icon, these are suggestions of the best branding method to use for your products. Pad printing is done using a silicone pad. It functions as a transfer vehicle, picking up ink from the printing plate, and pressing it directly onto the product. Screen printing is a printing technique whereby a mesh screen is used to transfer ink onto a substrate. This is the most common method of imprinting on promotional items and apparel. Embroidery is stitched with a computerised embroidery machine using patterns digitised with embroidery software. This method is achieved by burning the top layer of the substrate with a thin laser beam that cuts through the product creating a lasting detailed logo. Digital printing is a method whereby the image is printed directly onto the product. This application provides you with a full colour printing option. Deboss printing involves creating a die in the shape of a logo that is pressed into the surface creating a permanent sunken design. Digital stickers are digitally printed directly onto a vinyl adhesive substrate that can be affixed to a product. This application provides you with a full colour printing option. Dome printing is digitally printed directly onto a vinyl adhesive substrate that can be cut into a variety of shapes and sizes. The stickers are then coated with a polyurethane to give a dome-like appearance creating a 3D effect.

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